Cheshi.com.cn
is the leading
internet
portal in
China focused
on the automotive
retailing
industry.
We have important
competitive
advantages
versus other
automotive
websites
in China,
including:
·Our status
as the first-mover
among websites
with an automotive
focus;
·Our capability
of attracting
Chinese auto
consumers —
our website
reached 95
million Chinese
visitors last
year, and
will reach
over 180 million
visitors this
year;
·China's most
complete, comprehensive,
updated vehicle
database and
retail information;
·Our exclusive
strategic alliance
with China
largest dealers,
internet portals,
and media.
We are positioned
as a virtual
marketplace
to help auto
retailers and
OEMs promote
and sell cars.
We offer services
to the entire
auto retailing
valuable chain,
include new
car dealers,
used car dealers,
automobile
maintenance
and repair
shops, insurance
companies,
and automotive
finance companies.
We are Chinese
auto retailer's
partner of
choice to help
them reach
consumers and
understand
market conditions
through the
internet. Unlike
normal online
advertising,
through our
sophisticated
database structure
and web technology,
we strategically
place our dealers'
information
over our 2,200
pages to efficiently
reach the target
consumers while
they are searching
for vehicle
information.
In return,
automotive
companies pay
us an affordable
fee to display
their cars
and/or related
services on
our website.
To consumers,
we are a key
provider of
automotive
information.
The key to
attract online
visitors is
to understand
both their
content needs
and their navigational
behaviors.
We are committed
to providing
easy access
to a broad
range of automobile
content for
our visitors.
We position
our website
to serve automobile
consumers throughout
the entire
car ownership
life cycle,
from initial
purchase, to
maintenance
and service,
to the sale
of their car.
Our vision
is to become
a critical
component of
the car ownership
cycle in China,
and create
a website that
every Chinese
car owner will
visit whenever
he/she needs
auto related
information.
As one example,
we intend to
develop our
used car pricing
index with
features and
functionality
comparable
to the Kelly
Blue Book in
the Unite States.
Our complete
and trusted
auto retail
information
is the key
to lock-in
consumers come
back to our
website.
We believe
that our content
and in-depth
understanding
of the Chinese
automotive
industry is
superior to
the websites
being developed
by our competitors.
Further, our
website is
used friendly
and easy to
navigate, and
employs the
most advanced
internet and
database technology.
As a result,
Chinese automotive
consumers are
extremely disposed
to use our
website as
their vehicle
shopping information
resource. As
evidence of
this fact,
everyday we
have more than
two hundred
thousand users
visitors a
year on our
most popular
page, and the
average users
browse 11 pages,
and it makes
up total 55
million visitors
a year on our
most popular
page. And a
recent survey
also found
that 87% of
our users intend
to visit our
website again
when they search
for vehicle
related information.
Our dealers
and dealers
and business
partners are
benefited greatly
by our dominating
online coverage
and penetration.
No single dealer's
website can
reach as auto
consumers as
our website
does.
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